Friday, May 3, 2024

Milan Design Week 2024: A Preview of What to Expect From Brands

denise milano design

And if you, like us, can’t get enough of these geniuses, they’ve installed an eggplant-hued room for retiring, Purple Nebula, inspired by celestial phenomena at Nilufar Depot that’s very much worth a stop in. Birgit Lohmann and Massimo Mini, founders and former directors of designboom, presented an exhibition exploring new societal models through art, architecture, and design. Directed by Pietro Mini and held at Liceo Classico Parini in Milan, NOT COMPROMISED invited the public to contemplate unconventional perceptions through works emphasizing sustainable solutions, including an outdoor collection made from elephant dung by Boonserm Premthada. The exhibition highlighted the non-anthropocentric coexistence of flora and fauna, advocating for a world where human presence safeguards rather than deteriorates.

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Alessandro Enriquez presents a new home and interior design collection in collaboration with Bassetti inside the brand’s concept store in Corso Venezia 6, Milan. The designer transferred the colors of his collections to the interior design, applying them to Made in Italy products for the bedroom, the living room, table and kitchen. The passion for Italian food and cuisine is interpreted in designs inspired by food and dress the table with a touch of irony.

All the Fashion Highlights From Milan Design Week 2024

Luxury fragrance house Liquides Imaginaires will stage the Imaginarium olfactory laboratory and exhibition, nodding to the exploration of all things citrusy the brand’s artistic director Philippe Di Méo embarked on by also involving seven students from Givaudan’s perfume school. To give a visual representation to the project and imagine a whimsical tree bearing the fruits of this exploration, Di Méo tapped artist Laurentine Périlhou, who specializes in macramé techniques and counts collaborations with brands such as Jean Paul Gaultier, Loewe, Balmain, Dior and Hermès. On the occasion of the Fuorisalone 2024, Fidenza Village luxury outlet, part of the Bicester collection, brings to Milan the installation Mille Miroirs by the artist Cyril Lancelin, composed of 18 sculptures made up of golden and silver steel spheres. It celebrates different cultures, countries and disciplines such as art, design, architecture and virtual reality, aiming to engage a cosmopolitan audience through beauty and a universal language.

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French artist JR has unveiled his monumental public installation, La Nascita, just outside Milan Central Station. The installation features a series of printed images of rock formations meticulously applied onto aluminum slats. On display from April 9th to May 1st, 2024, La Nascita marks JR’s inaugural venture into sculptural anamorphosis, departing from his traditional medium of paper and glue.

The installation will reproduce two rooms of the Milanese house of the brand’s founder, Carolina Castiglioni. Filmed by Venturini, the videos will evoke a mysterious guest entering the apartment and examining what’s inside. For the entire duration of the takeover — which will run through April 22 — Venturini will also perform live within the installation. Design Space Alula commissioned Cloud, the multidisciplinary practice founded by Paul Courne and artist Sabine Marcelis, for the scenography of the exhibition. Conversations will center on two landmark books by these authors, exploring women’s position in society, from motherhood to work.

In a conversation with designboom , JR discusses how the concept of anamorphosis, with its potential for distorted images and optical illusions, has long intrigued him and influenced his artistic practice. Salone del Mobile.Milano presented an installation by American filmmaker David Lynch, in the form of two meditation rooms. Curated by Antonio Monda, the installation featured a series of empty rooms with a central armchair equipped for writing and painting, adorned with unsettling images chosen by Lynch. The project, in collaboration with Piccolo Teatro di Milano, invites solitary contemplation before engaging with the bustling atmosphere of the fair, preparing visitors for a more profound and reflective experience. At Palazzo Citterio, LOEWE showcased a collection of lamps created by 24 artists and longstanding collaborators. Each piece in the collection revolves around light as its central medium, with the artists harnessing and manipulating its properties according to their unique artistic practices.

But all that changed in Milan this year, with the historic French atelier Saint-Louis’s latest lighting collection, Torsade. Designer Stefania di Petrillo has reimagined the rope as a series of playful U- and loop-shaped pieces that train the spotlight firmly on the exceptional skill behind hot twisting. Florence-based luxury retailer LuisaViaRoma has set roots in Milan with new headquarters and is eager to show them off to the local community. The company is hosting a cocktail on Tuesday for guests to discover the new space in central Via Spadari, as well as check out an immersive installation during design week.

Google’s Design Studio curated the immersive exhibition Making Sense of Color in Garage 21 at Via Archimede, 26. Visitors were greeted by a dark room illuminated by 21 open box rooms, each surrounded by semi-transparent walls. Stepping into these boxes, guests experienced a sensory journey, listening to sound frequencies composed by arts and research lab Chromasonic, watching neon lights change in sync with the beat, and feeling vibrations run through their skin. Transitioning to brightly lit spaces, guests explored how colors are perceived through touch, sight, smell, and taste.

The likes of Cristina Celestino, Marcel Wanders, Studio Job, Nendo, Nada Debs, Agostino Iacurci, and Elliott Barnes have partnered with companies including Ganci Argenterie, Tonino Negri and Artepura as well as with Milan artisans to create 15 objects. The showcase will reflect the collection’s multifunctional approach, with a hybrid space granting access to visitors both physically and remotely through a metaverse activation enabling users to virtually wear total looks by MCM and interact with the objects. In another new turn, the collection will be see now, buy now, dropping both online and at the La DoubleJ store in Milan during the design week. Zegna is launching the “Born in Oasi Zegna” book through an exhibition open to the public from Tuesday to April 21 at Zegna headquarters. The book is full of images, illustrations, words and historic bits that tell the story of Oasi Zegna, a natural territory that covers an area of 38 square miles in the Biella Alps of Piedmont in northern Italy.

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Lasvit’s exhibition for Milan Design Week 2024 welcomed visitors with a striking outdoor installation in the courtyard of Palazzo Isimbardi. Named Re/Creation, the installation celebrates the unique properties of glass, the primary material used in its creation. Lasvit demonstrates how hot melted glass, allowed to relax and spread, can take on the shape or form of its surface or object. Alongside ‘Re/Creation’ stands another monumental piece titled ‘Porta,’ designed by Lasvit’s Art Director Maxim Velcovsky. This installation aims to highlight the relationship between glass and architecture, showcasing Lasvit’s expertise in artisanal glass facades.

My passion is to help cultivate a positive environment by tranforming the interior architecture of your home. If you're looking for an Interior Designer, I'm happy to discuss your needs and help decide if we are design-aligned! If you would like to know a bit more about my professional background please read on.

Additionally, there’s a selection of contemporary pieces from Bitossi, crafted by designers such as Muller Van Severen, Faye TooGood, Max Lamb, and Formafantasma. While obtaining her degree at the University of Wisconsin-Madison, Andrea worked at a high-end residential interior design firm that ignited her love of design. Prior to co-founding Avenue Interior Design, Andrea DeRosa was immersed in the world of hospitality while at a number of LA’s premier hospitality based Interior Design firms. Her most notable years were spent at a Pasadena based interior design firm specializing in large scale gaming properties for clients such as Caesars Entertainment, MGM Resorts International and Boyd Gaming.

Named The Patterns of Dreams, the installation featured a towering structure intricately woven with rope-like lines reminiscent of spider web climbers found in playgrounds. Collaborating with the design collective Numen/For Use, Porsche’s initiative, The Art of Dreams, brought to life a network of lightweight systems comprising thin metal cells. The installation’s skin, composed of netting and ropes, was fluidly spread or stretched, maintaining a taut yet flexible quality that allowed it to bend and flow with the weight of individuals.

While at this firm Andrea relished the opportunity to closely collaborate with the firm’s owner on high-level concepting for landmark properties domestically and abroad. For over a decade, Avenue Interior Design has specialized in new-build and renovations for the hospitality industry, including hotel guestrooms, suites and public areas, restaurants, bars, nightclubs, gaming venues, spas and retail outlets. The studio also provides exclusive high-end residential interior design services for a select discerning clientele as well as for luxury commercial office buildings and innovative multi-family properties. Custom furniture, lighting and artwork are essential elements of Avenue Interior Design’s work and the studio parlays this passion into highly marketable and much sought after product design and brand partnerships. There are few fashion gurus as revered by interior designers like Issey Miyake, meaning the appeal of their Milan Design Week outings extends far beyond the fashion crowd.

At the beginning of the last century, founder Ermenegildo Zegna undertook a vast reforestation program, which now boasts more than 500,000 trees, in the mountain area surrounding his wool mill. Bottega Veneta is partnering with Cassina and Fondation Le Corbusier for “On the Rocks,” a large-scale installation staged at Palazzo San Fedele and centered on the bespoke LC14 Tabouret Cabanon stools, which punctuated the venue of the brand’s fall 2024 runway show in February. Originally conceived for Le Corbusier’s cabin in Roquebrune Cap Martin on the French Riviera, the design draws inspiration from a wooden box of whisky the acclaimed architect found on the beach. The 2024 season is brimming with a record number of openings, activations, debuts, landmark collaborations and parties that will help set the tone for the future of design. At Alcova this year she has staged one of her labor-intensive installations – delicate snacks along with pieces from her and her sister Nadia’s homewares line Gohar World – organized under a tent of striped canvas.

Wrapped in a special Miu Miu packaging, the titles selected and available at the event will be Aleramo’s 1906 book “A Woman” (considered Italy’s first feminist novel) and De Céspedes’s “Forbidden Notebook,” published in 1952. Panelists will include 2000 Pulitzer Prize winner Jhumpa Lahiri; Strega prize finalist Claudia Durastanti; critically acclaimed writer Sheila Heti; 2011 Campiello Opera Prima winner Viola Di Grado; Booker Prize long-listed author Selby Wynn Schwartz, and novelist, memoirist and film-maker Xiaolu Guo. From futuristic inflatables to topsy-turvy office furniture, here are just a few of the things that we’re obsessing over at design’s biggest party. Jennifer loves managing the business of Avenue Interior Design and working with its talented design team so that the firm can deliver great design while meeting client budget and schedule goals.

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